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Top 7 *ethical* non-obvious ways to get Amazon Book Reviews fast

Updated: Jun 11, 2021

I present to you answers to the following questions:

How can I ethically get book reviews on Amazon Fast?

How to write a book review on amazon?

Can you review your own book on amazon?

How to deal with negative book reviews on amazon?

How do I find my book reviews on amazon?

Do you have to buy a book on amazon to review it?

What is the highest rated book on amazon?


Top 7 *ethical* non-obvious ways to get Amazon Book Reviews fast

Having book reviews are only ever going to help your books performance on Amazon. It provides the social proof that your potential readers are looking for a way to know that the hours spent reading, will be time well spent.


Reviews help your Amazon Ads Convert. I don't advertise any books that don't have a minimum of 5 reviews with a rating of 4 stars or higher. Anything less than that and 9 times out of 10 your books ads won't perform well.


But Amazon's Book Review Policy is one they take very seriously. No "Pay-to-Play" and I've even seen them go so far as to web-scrape social media profiles to see if you're connected to your reviewers just to make sure it's not just your friends hopping on with a nice review.


How can I ethically get book reviews on Amazon Fast?


First, what is an ethical review? Here are the guidelines. Direct from Amazon's policy page regarding reviews.


 

Promotions and Commercial Solicitations

In order to preserve the integrity of Community content, content and activities consisting of advertising, promotion, or solicitation (whether direct or indirect) is not allowed, including:

  • Creating, modifying, or posting content regarding your (or your relative's, close friend's, business associate's, or employer's) products or services.

  • Creating, modifying, or posting content regarding your competitors' products or services.

  • Creating, modifying, or posting content in exchange for compensation of any kind (including free or discounted products, refunds, or reimbursements) or on behalf of anyone else.

  • Offering compensation or requesting compensation (including free or discounted products) in exchange for creating, modifying, or posting content.

  • Posting advertisements or solicitations, including URLs with referrer tags or affiliate codes.

 

There's a lot of obvious ways to get reviews that everyone mentions:

  • Email your subscriber list

  • Post on social media

  • Beg people in FB reviewer groups to review your book

Duhhhh.....so what are some less obvious and effective ways to get those first 5 reviews and above? Here are my top 7:


1. Pubby.co


I was recently introduced to this platform by one of my authors who couldn't sing it's praise high enough. All of this authors books have 50+ (mostly positive) reviews. I did some research into the platform and abides by Amazon's Policies while also ringing true to the old-age saying of "There's no such thing as a free lunch". What do I mean by that? Yes there is some work involved. You earn snaps for reviews that you leave for other authors, for supporting tweets and social posts by other authors, and by inviting new authors to Pubby. You are going to take the time to leave legitimate reviews but you are guaranteed reviews for using the platform.



How to get book reviews on amazon


2. Reach out to some of the experts in the space


Sometimes the book launch experts will have their own dedicated team of reviewers. The amazing book launch guru, Michelle Kulp, has a few contacts of book reviewers who love doing just that. She has an unrelated done-for-you service optimizing your books categories, product page, hiring great promoters, etc. She also has a program for authors who really want to make money with their books which you can learn more about here. The authors Michelle sends me for Amazon Ads always perform better than the rest because of how optimized their books are. I can't recommend Michelle enough and even have a lesson that she leads in my 2021 Amazon Ads Author Masterclass.



amazon bestelling author


The Self-Publishing School is another book launch expert service.


3. Lose Connections


This one's less about the WHAT and more about the HOW. You should always be looking to provide value to the people around you, for free, with no expectation of anything in return. Making a quick intro to two people who could each benefit from the relationship, providing a quick explainer video for something you've mastered that a peer needs help with, or doing some free work for a friend or colleague at no cost are great ways to build a community of people who are willing to give back no matter what you do. Yes, this one is fluffy and mushy, but it's honestly how we were able to get 10 reviews for our book out of the gate when we first launched our book. Yes the fast part doesn't apply to the building part of this one but it certainly applies to when you launch your book and instantly have a community of people willing to help you on your mission.


4. Call to action at the end of your book + Run Amazon Ads


"If you enjoyed this book or found it valuable, we greatly appreciate anyone willing to leave a review on Amazon because it really helps us advanced our mission to touch as many lives as possible. Thank you in advance"


ALWAYS have a line like this at the end of your book. Maybe even include it at the beginning of your books as well. It's amazing how much more likely a reader is to leave a review if you simply ask for it. This alone though isn't going to be much of a help. One option is to make sure that's in your book and then run some Amazon Ads.


Yes, I said that we don't run ads unless there's at least 5 reviews on the book, you got me. We do however work with some authors who are willing to understand the investment they are making by running ads without reviews. As long as they understand the risks and willing to spend $50-$100 on some unprofitable ads, then it sometimes pays off in the form of reviews. This works because it gets people reading your book. This one is not a guarantee but you can give it a try. Also check here if you want to figure out the profitability of your ads.


5. Call to action at the end of your book + Free period for your book


Same as above, it's the call to action + something else. This something else is a book giveaway. You could also pair this with hiring of a book promoter to really get people downloading the book.

Here's a few:

If you are a part of Kindle Select (Check here for a guide to Kindle Select), you can do 5 free days every 90 days to promote your book. While the book is free, you can hire the above promoters (which range in price from $12-$65) and will then have a strong likelihood of getting some reviews.



amazon ads book promotion

6. Amazon Reviewers

This is not one I've had personal experience with it is one that is commonly recommended. Here - https://www.amazon.com/review/top-reviewers you can see all of the top reviewers.


Going through this list, you'll find that a lot of the reviewers don't have any way for you to contact them or visit their website. (It might also be more effective to work off the reviewers from books similar to yours) You'll want to find reviewers who have reviewed books similar to yours. Once you find the right ones, contact them through their website or email. Here's a quick template you can use. Keep it short and sweet.

 

Hi [Reviewer Name or Tag],

[Explain why you're a fan of their reviewing] When I noticed your reviews of some similar titles to mind, I wanted to reach out about my book.

I’m happy to send you a free copy of the book, however you prefer to read. (Paperback, ebook, etc)

Thank you again greatly for your time.

Cheers,


[Your Name]

 

If this is the one you go with. Then I'd take the "Scorched Earth Approach" and reach out to at least 50 reviewers. This is going to take some time but at least you know these are people who leave genuine and thorough reviews. Also make sure to thank them if they do review your book, keep the good Karma flowing.


7. IndieView

This one's pretty simple but comes highly recommended. Basically they do promo for you on their website with thousands of readers who could potentially review your book.


So that's in for 7 ways to quickly get reviews, now for some answers to the logistical questions.


How to write a book review on amazon?

Just in case anyone asks you how to write a review, feel free to send them here.


1. Log in to your Amazon account.


amazon book reviews

2. Go to the books product page and select the book format you read.


best ways to get amazon book reviews

3. Scroll down to the Customer Reviews section and then click on the “Write a customer review” button.


what is an amazon book review

4. On the next screen you will see the title of the book you want to review and next to it, five light gray stars.


how to create an amazon book review

5. Fill out this form and hit submit.


Can you review your own book on amazon?

No.


Who can review a book on Amazon?

According to Amazon: "You must have spent at least $50 on Amazon.com using a valid credit or debit card in the past 12 months. Promotional discounts don’t qualify towards the $50 minimum."


How to deal with negative book reviews on amazon?

Get friends and colleagues to select the helpful button on reviews that you think better represent your book. It won't remove the negative review but it will ensure that potential readers get a full range of opinions on your book.

example amazon book review


How do I find my book reviews on amazon?

Go to your product page and scroll down to the bottom.


Do you have to buy a book on amazon to review it?

Anyone can leave a review for a product. If the person bought the book on Amazon, the review has the Verified Purchaser badge. But it’s not necessary to have been bought on Amazon to review it. It is however more likely to be taken seriously if the reviewer did purchase the item on Amazon.


What is the highest rated book on amazon?

For those curious souls out there:

Do you have to buy a book on amazon to review it

So now you have the answers to: How can I ethically get book reviews on Amazon Fast? How to write a book review on amazon? Can you review your own book on amazon? How to deal with negative book reviews on amazon? How do I find my book reviews on amazon? Do you have to buy a book on amazon to review it? What is the highest rated book on amazon? Hopefully this helps you get to your first 5 reviews on Amazon and can start running well-converting Amazon Ads. If you're looking for an in depth look at running Amazon Ads, check out my 2021 Amazon Ads Author Masterclass.

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